In accordance with the policies adopted by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact info a domain name is registered with must be correct and accurate at all times. Plus, this information is freely visible on WHOIS lookup sites and while this may be OK for organizations, it may not be very acceptable for individuals, because everybody can see their names and their personal street and email addresses, all the more so in an age when identity theft isn’t that rare. That’s why domain registrars have launched a service that conceals the details of their clients without changing them. The service is called Whois Privacy Protection. In case it is enabled, people will view the details of the registrar company, not the domain owner’s, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still not possible to conceal your private information with certain country-code ones.